Social Media & Marketing
Many indie filmmakers have already discovered the world of social media to help market their projects. There are a plethora of filmmaking bogs, websites, YouTube channels, etc. Even large media conglomerates like CNN increasingly use SM services like Twitter to interact with and build their audience. For those of you who are not sure what it's all about here's the 411 from Wikipedia:
Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees). Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations." Supporting Salmons claim, Jim Tobin and Lisa Braziel liken rules of social media marketing to rules of etiquette commonly practiced at a cocktail party. In their book, Social Media is a Cocktail Party, the authors suggest rules of engagement commonly practiced at a cocktail party are often the same or similar rules for engaging others in social media spaces. The parameters surrounding social media marketing are arguably elusive today. The trend is still so new many bloggers, public relations, marketing, and social media experts vary in their definition of what social media marketing entails. Nielson published suggesting that blogs and social networks make up an emerging social web. The social web includes social media sites and is a location within which social media marketing might take place.
Articles:
How to get your film made using IndieGoGo
Movie & Television Social Media Marketing Using Twitter
Top Social Media Websites for Film Marketing
Creating Social Media for Indie Film Marketing
How to Successfully Market a Television or Film Project
Videos, Podcasts: How to Do Social Media Marketing: Bloggers, Social Networking, etc.
Avoiding The Pitfalls Of Social Media Marketing
Social Media Marketing - An Overview
Blogs:
Guides:
1099: Online Magazine For Independent Professionals