Updated Feb 6/12

Sony DT 18-250mm F3.5-6.3
Reg $629 Sale $549 - limited stock
- ends Feb 29
Display model in store for viewing
This long-telephoto Sony zoom lens provides high magnification and a broad zooming range in compact, lightweight design that makes it easy to carry and excels at capturing faraway subjects, sports events, dramatic landscapes and intimate close-up views.
Features:
Focal Length APS: 18-250mm (35mm Equivalent: 27-375mm)
Filter Diameter 62mm
Minimum Focus Distance 1' 6" (45cm)
Magnification x 0.29
Lens Groups/Elements 13 groups, 16 elements
Distance Scale Yes
Distance Encoder Yes
Aperture (max.) f/3.5 - 6.3
Aperture (min.) f/22 - 40
Blades 7 aperture blades
Aspheric Elements 3 aspheric
Lens Type Standard Zoom
Weight (approx.) 15.5 oz (440g)
Dimensions (approx.) 3 x 3-3/8" (75 x 86mm)

Sony DT 16 - 50 f 2.8 SSM Standard
Zoom
Reg $779 Display Model on Sale $649
Capture stunning scenery, snapshots, portraits, and a wide range of other subject types with the high optical performance and compact dimensions of the SAL1650 Standard zoom lens.
* Lens Type : Standard Zoom
* Lens Mount Type : Sony A-mount
* Aperture (Max.) : f/2.8
* Aperture (Min.) : f/22
* Filter Diameter : 72mm
* Lens Groups-Elements : 13 groups, 16 elements
* Minimum Focus Distance : 1' (30cm)
* Distance Encoder : Yes
* Angle of View : 83o- 32o
* Aperture Blade : 7 blades (Circular aperture)
* Focal Length (35mm equivalent) : APS: 24-75mm (35mm Equivalent: 16-50mm)
* Lens Weight : 20.4 oz (577g)
* Maximum Magnification : 0.2x
Sony DT Carl Zeiss 16-80mm f/3.5-4.5 Zoom Lens
$779 - special order
Enjoy using the professional-grade, compact, easy-to-carry Sony Carl Zeiss SAL-1680Z lens for your next photography session. Its precise optical design will make it one of your favorites. The ultimate all-in-one zoom lens designed specifically for DSLR imaging. It's the first professional-grade 5X zoom lens specifically designed for APS-size CCD image sensors--providing incredible precision in a single compact, easy-to-carry lens that carries you from 24mm wide-angle to 120mm telephoto (35mm equivalent). Advanced Carl Zeiss optical design and anti-flare coating make this one of the most valued lenses in the world of digital photography.
Features
* 5x zoom designed specifically for DSLR APS-size CCD
* Superb performance from wide angle to telephoto
* 2 glass-molded aspherical lenses for extra precision
* Circular aperture for pleasing defocused effects
* Auto clutch to stop manual focus ring rotation, wide focus ring for
a solid feel in manual focusing
* Mounting Type: Minolta A-type
* Minimum focal length: 16 millimeters
* Maximum focal length: 80 millimeters
* Minimum Focal Range: 13.8 inches
* Maximum Aperture Range: F/3.5-4.5
* Camera Magnify Power: 0.24
* Lens System Special Functions: Zoom
* Focus Type: auto-focus, manual-focus
* Real Angle Of View: 83
* Weight: 15.5 Ounces
* Length: 3 inches

Sony Zeiss 24 -70mm f/2.8 Carl Zeiss Vario Sonnar Telephoto
Zoom|
$1799 - special order
High-performance Carl Zeiss large-aperture zoom. The Carl Zeiss Vario-Sonnar f2.8 24-70mm Zoom Lens is a brilliant all-around performer -- with SSM (Super Sonic wave Motor) design for fast, silent auto-focus, pro-quality Carl Zeiss T coated optics to reduce lens flare, and 17-element design with two aspherical and two ED glass lens elements to minimize distortion and virtually eliminate chromatic aberration. It benefits from the Super SteadyShot image stabilization built into every Sony system DSLR -- and its wide-angle to medium telephoto range in compact, lightweight design is ideal for a wide range of shooting applications (35mm equivalent: 36-105mm).
Features
* Zoom range of 24-70mm for all-around versatility
* Brilliant large-aperture f2.8 design
* Carl Zeiss® T* coating to minimize lens flare
* Fast, silent auto-focus -- SSM (Super Sonic wave Motor)
* Aspherical lens elements to reduce spherical distortion
* Mounting Type: Minolta A-type
* Minimum focal length: 24 millimeters
* Maximum focal length: 70 millimeters
* Minimum Focal Range: 13.4 inches
* Maximum Aperture Range: F/2.8
* Camera Magnify Power: 0.25
* Lens System Special Functions: Zoom
* Focus Type: auto-focus, manual-focus
* Real Angle Of View: 84
* Weight: 2.1 pounds
* Length: 4 inches
TAMRON

Tamron SP AF 28-75mm F/2.8 XR Di LD Aspherical (IF)
Sony - $499 - special order - takes 3 - 5 days
Aimed at 35mm film SLRs, or digital SLRs with full frame sensor. A good low-cost alternative to the much more expensive Canon or Nikon f/2.8 zoom lenses. The most compact and lightest in the history of fast zoom lenses. Thanks to the revolutionary downsizing "XR" technology employed by Tamron, the dramatic compactness that makes this lens the world's smallest and lightest is achieved. Its compactness makes it look and feel like an ordinary standard zoom lens, yet the versatility that a fast constant maximum aperture offers will definitely reshape your photographic horizons.
Angle of View 75°-32°
Minimum Aperture F/32
Minimum Focus Distance 0.33m (13") (entire zoom range)
Macro Magnification Ratio 1:3.9 (at 75mm)
Filter Diameter ø67
Weight 510g (18.0oz.)
Diameter x Length ø73mmx 92mm
(2.9in x 3.6in)
Accessory Lens hood

Tamron AF 18-270 f/3.5-6.3 Di II VC PZD
Sony - $629 - special order
Tamron's next generation 18-270mm, the world’s lightest, smallest 15x zoom optimized for use on APS-C- DSLRs, continues the pursuit of the ideal all-in one zoom lens. Combining prior award-winning achievements with new engineering breakthroughs yielded the remarkable 18-270mm F/3.5-6.3 Di II VC PZD (Piezo Drive). Special piezoelectric technology now delivers faster, quieter precision autofocusing. Tamron's exclusive tri-axial VC (Vibration Compensation) image stabilization, featuring three pairs of driving coils and low-function ball bearings placed around the VC optical group, combats camera shake-related image blur. It's Tamron VC that allows handheld shooting at as many as four shutter speeds slower than otherwise possible with a dramatically stable viewfinder experience. Compactness and light weight are preserved, thanks in part to the VC mechanism's newly-developed moving coil mechanism. Defining compositional freedom the 18-270mm Di-II VC's incredible 15x zoom range provides a 35mm picture angle equivalency of 28mm to 419mm, with image fidelity assured by advanced optical design featuring LD glass and aspherical optics, working in concert to render crisp, colorful and faithful images.
Specifications:
Lens Construction (Groups/Elements) 13/16
Angle of View
75°33' - 5°55' (APS-C size equivalent)
Diaphragm Blade Number 7
Minimum Aperture F/22 ~ F/40 (18mm-270mm)
Minimum Focus Distance 19.3in.(0.49m) (entire zoom range)
Macro Magnification Ratio 1:3.8
Filter Diameter ø62
Weight 450g (15.9oz)*
Length 3.5in (88mm)**
Entire Length 3.8in (96.4mm)**
Diameter ø2.9 (ø74.4mm)
Accessory Flower-shaped Lens hood
