Updated Feb 15/12

Sony DT 50mm f1.8 SAM Lens - Reg $169 Sale $239 - limited stock - ends Feb 29
Display model in store for testing
The Sony 50mm f1.8 SAM lens for your Alpha DSLR camera boasts a large aperture which makes it easy to get great-looking portrait shots. The Sony 50mm f1.8 SAM is one of the first fixed focal length lenses in the DT series, which is designed exclusively for a DSLRs that use an APS-C type sensor.

Sony 50mm f1.4 Lens - Reg $419 Sale $359 - limited stock - ends Feb 29
Display model in store for testing
Ultra-bright standard 50mm lens with f/1.4 maximum aperture for Sony Alpha digital SLR cameras. Employs in-camera Super SteadyShot image stabilization system to minimize blur from camera. Provides superb clarity and visual accuracy even when shooting at fully open apertures indoors. Circular aperture for low-light shots; 1.5-foot minimum focus distance; 55mm filter diameter. Measures 2.56 inches in diameter and 1.69 inches long; weighs 8 ounces.

Sony SEL50F18 DT 50mm F1.8 - $329 - in stock
Sony NEX mount lens. Stabilized, excellent for photography or video.
Display model in store for testing
Specifications:
Aperture (Max.) : f/1.8
Aperture (Min.) : f/22
Filter Diameter : 49mm
Lens Groups-Elements : 8 groups, 9 elements
Minimum Focus Distance : 15.3" (0.39m)
AF for Movie Capture : Yes
Angle of View : 32°
Aperture Blade : 7 blades (Circular aperture)
Dimensions (Max. Diameter x Length) : 2-1/2 x 2- 1/2" (62x62mm)
Direct Manual Focus : Yes
Exterior Finish : Metal
Focal Length (35mm equivalent) : 75mm
Internal Motor : Yes (Stepping motor)
Lens Weight : 7.25 oz (202g)
Low Noise During Movie Capture : Excellent
Maximum Magnification : 0.16x (APS-C)

Sigma 30mm F1.4 EX DC HSM
Sony - $559 - special order - takes up to 3 business days
This large aperture 30mm F1.4 EX DC HSM lens is designed to match the APS-C size image sensors of digital SLR cameras. Two SLD glass elements are especially effective in the compensation of magnification chromatic aberration. Glass mold aspherical lens at rear group of lens reduces color aberration and provides high-quality image results. From 40cm (15.7 > ) minimum focusing distance to infinity, this lens creates very sharp images with high contrast. The HSM models provide quiet high-speed auto-focus shooting, as well as full-time manual focus. Large Maximum Aperture of F1.4 can perform superbly in a great range of applications, including snapshots, portraiture, indoor shooting and landscape photography.
D-SLR 35mm Focal Length Equivalent: 48mm
• Lens Construction: 7 Elements in 7 Groups
• Angle of View: 45 degrees (SD format)
• Number of Diaphragm Blades: 8 Blades
• Minimum Aperture F16
• Minimum Focusing Distance: 40cm / 15.7 inches
• Maximum Magnification: 1:10.4
• Filter Size: 62mm Diameter
• Lens Hood: DiaPetal Hood
• Dimensions: Diameter 2.97 inches x 2.3 inches (75.5mm X Length 59mm)
• Weight: 15.2 oz. (430g)
