Updated May 5/12
SONY FLASHES

Sony HVL-F20AM Flash - Reg $169 Display
Model on Sale
$119
TTL Digital Flash for Sony Alpha Digital SLR Cameras
Unlike most external flash units, the HVLF20AM has no dedicated ON/OFF
switch. Instead, power is automatically switched on simply by raising the
flash unit into the shooting position. In addition, a switch on the side
of the unit offers Indoor and Outdoor settings, making it easy for entry-level
users to obtain flash illumination that suits their current shooting situation.
A charging lamp indicates when the flash is ready to fire. The HVLF20AM
also supports ADI (Advanced Distance Integration) flash metering, which
automatically assures optimum flash brightness, and auto white balance adjustment,
which automatically assures optimum color balance. Designed to offer simplicity
and ease of operation in every detail, it enables users to obtain beautiful
results without worrying about power settings, flash coverage angles, or
other factors involved in bounce-flash shooting.
Zeikos Off-Camera Flash Shoe Cord - Reg $35 Sale
$25 - limited stock
For Sony DSLR Cameras A900/A700 and other similar models
Stretches to 3 feet so that you can achieve side lighting or to just take the
flash away from the camera for better effects. It has total dedication between
the digital or film camera and your flash using TTL connections.

Metz Mecablitz 44 AF-1 For Sony - Sale $159 - limited stock
The mecablitz 44 AF-1 digital impresses with its high performance (guide number 44 for ISO 100/21° and 105 mm), elegant design. A straightforward control panel with illuminated keys makes the device exceptionally easy to use. Numerous features such as fully automatic zoom, integrated wide-angle diffuser for 12 mm illumination, a flip-out reflector card and a USB interface for rapid software updates complete the system flash unit. The mecablitz 44 AF-1 digital's numerous functions afford precise light output tailored to each individual subject. The fully swiveling reflector system with flip-out reflector card is perfect for bouncing flash. Furthermore, the integrated wide-angle diffuser is ideally suited for illumination of wide-angle focal lengths from 12 mm (135 format). Thanks to the slave function, the new system flash unit can even be used in TTL mode without constraints (depending on camera model). The four partial lighting levels can be adjusted on the back of the unit allowing the photographer to alter the brightness in manual mode according to personal taste. So that the unit always has the latest software, updates can be carried out conveniently via the Internet even after purchase, over the Metz mecablitz 44 AF-1 digital's USB interface. Therefore, the flash remains fully compatible with any new camera models launched on the market. Technical Specifications: guide number 44 for ISO 100/21° and 105 mm; Vertical (+90°) and horizontal (300°) swivel reflector; LED displays; Motor zoom for 24 - 105 mm illumination; Integrated wide-angle diffuser for 12 mm illumination; Flip-out reflector card for soft flash illumination Modeling light (permanent light to check the image illumination, subject to camera); Integrated autofocus flash metering; Automatic unit shut-off; ADI flash mode (Sony); Firmware update via integrated USB socket; Power supply 4 x AA alkaline-magnesium batteries or 4 x AA NC or NiMH rechargeable batteries.

Sony HVLF43AM - $319 - special order
Versatile external flash with Quick Shift Bounce and wireless support. Versatile bounce angles: 90° up, 90° left. This allows the flash head to be rotated while maintaining the set bounce angle, so you can quickly switch between horizontal and vertical format without changing the light angle. High-power illumination (guide number: 43) Auto zoom optimized for camera sensor size. Longer effective range of over 30 ft. (10.5m) The built-in bounce sheet can be used even when shooting in a vertical position without changing the angle of reflected light. Sealing materials are set at joints of outer materials (body, LCD panel, Mounting Foot etc.) and around movement/operating parts thereby increasing the life of your flash unit. The innovative “Quick Shift Bounce” system allows the HVL-F43AM to orbit 90 degrees left and right, allowing you to maintain horizontal light distribution even when shooting vertically. In addition to pivoting side-to-side, the flash unit can also tilt down 8 degrees or back 150 degrees, ensuring customers the lighting freedom they need to capture that perfect shot. Auto white balance (signals color temp. to camera) Auto white balance (signals color temp. to camera)

Sony HVL-F58AM Flash - $529 - special order
The Sony HVL-F58AM Digital Camera Flash is Sony's flagship flash unit, and provides Sony Alpha camera users with a host of powerful and professional features. It features an effective range of more than 45' (14.5 m) and a guide number of 190'/58 m (at 105mm), and a fast, five-second recharge time. The HVL-F58AM can also wirelessly control up to three groups of flashes, and Wireless Ratio Control allows you to assign ratios for each group separately. The Quick Shift Bounce system allows the flash to orbit 90° left and right, allowing you to maintain horizontal light distribution even when shooting vertically. Other useful features are: ADI metering, auto white balance, auto zoom and high-speed sync. It is the perfect flash for formal portraits, weddings and special events, still-life photography, hobby shots and more. The Auto WB adjusts the white balance automatically, with color temperature information signaled to the Alpha camera before WB is adjusted. High-Speed Sync The HVL-F58AM flash unit provides High-Speed Synchronization (HSS) mode that enables flash sync with shutter speeds from 1/500 to 1/4000 of a second to catch fast-moving subjects. ADI Flash Metering ADI (Advanced Distance Integration) metering capability enables the HVL-F58AM to work more effectively with lenses equipped with distance encoders, combining TTL (through-the-lens) flash metering with guide number control calculated automatically according to the distance to the subject, the ambient light and the pre-flash reflectivity of the subject. Wireless Ratio Control Wireless Ratio Control allows the user to wirelessly control up to three groups of flashes, and to specify the power ratio for each group, to allow for multiple-flash lighting techniques without the need for special equipment or tedious exposure settings. Fast Recharge This flash recharges approximately 55% faster than the previous Sony high-end accessory flash (HVL-F56AM). And because it features a quiet recycle charge, there's no whine to distract them from their subject.
